Why Choose Digital Signs?

Evansville Digital Signs

The last few decades have witnessed revolutions in lighting and computer technology, making it possible for even a small business to produce dynamic, high impact advertising displays with simple, affordable message units and digital signs.

Based on cost per thousand exposures, no other form of advertising comes close to matching the efliciency and cost effectiveness, dollar for dollar.Although message centers require a greater initial investment, they offer many advantages for the business owner to consider.Among them are the fact that they provide the best and the most cost effective form of paid advertising, as illustrated in the figures below.Newspaper advertising costs on average about $7.39 per 1,000 exposures within a 10 mile radius of the business.Television advertising costs on average about $6.26 per 1,000 exposures.Radio advertising costs on average about $5.47 per 1,000 exposures.

LED message center displays can cost less than $0.15 per l,000 exposures in your immediate trade area depending upon traffic counts.

The following are just a few of the benefits of owning a message center, according to the Small Business Administration.

Message centers provide greater continuity over any other medium to deliver your message to your targeted audience 24/7 – 365 days a year.

Businesses can adapt their marketing strategy easily as changes to your message can be made instantly without added expense, unlike other media outlets.

Message centers allow you to best target your ad dollars to your immediate trade area and prevent wasteful advertising spending on those not as likely to travel to your location.

Message centers make sure that your customers know who you are, where you are located and increase the number of “impulse stops” to your business by passers-by.

Message centers are bright, dynamic and very economical to operate. LEDs have an expected life span of l00,000 hours consuming electricity at a daily cost of as little as $0.20 per day for a small display or approximately $74.00 per year.